It is no secret that Hong Kong is one of the most competitive and expensive cities in the world for doing business, but it also has a very attractive and dynamic business environment which attracts entrepreneurs from across the globe.
As the gateway to Mainland China and a regional hub for many south-east Asia businesses, Hong Kong is a thriving business location whereby investing in a long term (SEO) search engine optimization strategy can enable business to gain a strong competitive advantage that is difficult for competitors to compete with.
Organic SEO vs Paid Google Ads in Hong Kong
While Paid Google Search Ads are a great way to get fast immediate results, they can also become very expensive and costs can easily spiral out of control if not managed very carefully. Paid Google Search Ads in Hong Kong industries such as Insurance, Real Estate, Financial, Business & Corporate Services can often cost between $100 HKD – $500 HKD per targeted click for first place Ad placements.
While Paid Google Search Ads can generate results almost immediately and a well managed paid campaign can generate a return on investment, Paid Google Ads can become a high ongoing cost and in most cases become a bidding war with your competitors.
Alternatively organic SEO results can be a long lasting competitive advantage that is able to generate organic traffic continuously with a passive steam of organic clicks that often have a higher intent of engaging with your business rather than clicks that have resulted from Paid Google Ads.