Measurable ROI via keyword/keyword phrases strategies
Pay for placement(PFP) is also known as Pay Per Click (PPC), a technique of achieving fast impact under the arena of online marketing. Pay Per Click (PPC) allows you to effectively work around with your predetermined online marketing budget; you will only require paying a fee when web users click through the sponsor results/links to the reach your websites.
It works similar to a bidding system whereby each keyword placed with the search engine, the higher bid price you are willing to pay as a fee will result in higher search engine ranking for your website. Pay Per Click (PPC) has become a vehicle to obtain high visibility from search engine and thus costing more as reflected from increasing demand over certain popular keywords. It is this reason that you would need a professional online marketing team to develop Pay Per Click (PPC) strategy by carefully researching on keyword trends and how to structure key phrases to achieve optimal cost benefits.