Have you ever noticed how travel booking websites such as Agoda & Expedia have their websites accessible in an array of different languages and currencies. Web users and tourists especially search and research travel plans in their native languages.
If your hotel or travel company is keen on getting more direct bookings and relying less on the major travel booking websites it certainty makes sense to make your website accessible in more languages.
Tourists love to read reviews. Why not ask guests to provide reviews in their native languages, reviews are a great source of content that can be published both on your website and social media platforms.