I am responsible for online marketing activities for a Serviced Offices in China website. We are currently looking for an agency which could assist us with SEO and PPC services for our corporate website (Chinese version and English version) in an on-going basis. We would like to get proposals on how you guys could optimize our site and a quote for the services?
Below are some of the key services that we are looking for & the scope of the project:
Keyword optimization (onsite & offsite)
Targeted Search Engine: Google CN and Baidu
Improve organic search rankings & SEPRs
Improve number of visits from Organic search & Conversions(no. of enquiries from the enquiry form on the site)
Increase number of links to the site
Improve no. of page search engine index
Campaign management – Google CN & Baidu
Maintence & Optimization etc …
Before sending you a proposal, i would need to know your monthly adwords amount and overall budget for PPC and SEO services?
SEO and PPC are both good when it comes in generating web traffic directly towards your website but bloggers mostly use SEO because it is easy to work on it.
I have asked a few Chinese friends why they use Baidu rather than Google in China and this is what they said:
– The search results are generally the same
– Google doesn’t always work, it might work one moment and stop the next.
– Google is always slower than Baidu.
But what I found interesting was that when they was searching in English they always used Google.
If google wasn’t blocked and worked perfectly in China, would it gain marketshare or is it too late ?
If Baidu launched a English search engine, what would it take to stop you using Google and swith to Baidu?
I have a website with the extension .co.uk , the domain itself is pinyin for the targeted keyword. The site is 100% Chinese language although hosted on US servers it has managed to rank first place for the targeted and related keywords.
I was shocked to see that the .co.uk could rank so well on Baidu.com
So what can Chinese Search Engine optimization actually do for your business ?
If you want your website to become popular in China and gain more Chinese traffic, You really need search engine optimization in Chinese for your website.
Listed below are the top three advantages that you will get for your Chinese search engine optimization efforts.
Increased Chinese Internet Exposure – You did not create a website to just leave it unnoticed. One of the advantages that Chinese search engine optimization can give you is to provide more traffic for your website. You’ll have a huge amount of Chinese visitors if you’re able to make your website appear on the top 10 or 20 results of major search engines such as Baidu and Google. When Chinese are searching for something on the web, they will just click the websites that appear on the first page of Baidu or Google. Beyond that they do not care anymore. If the rank of your website is high, it means that it is getting the best exposure. Your site will become easy to find which will generate more traffic to your website.
Affordable – There are lots of ways to make a website visible to the Chinese public. You can advertise in Google or Baidu AdWords which charges you in every click. Pay-per-click schemes are also popular. Most of the time, the owners of Chinese websites do not generate much profit and lose out. Search engine optimization is very affordable and can last for a long time.
Boost Chinese Business Efforts – Chinese Search engine optimization can help improve the website’s ability to sell in China especially if it was created to sell and promote services or products. The best way to do it is to write Chinese articles that concentrate on your niche. The goal of search engine optimization is to sell your pitch and also offer information that will encourage visitors to keep returning to your site.
These are just three of the advantages that you can get if you use Chinese search engine optimization to become successful in your online business. There’s a lot more and the results vary depending on how you do it and the methods that you choose to use. Just keep in mind that you need to be knowledgeable in this field before doing SEO in order for your efforts to not go to waste. To prevent wasting your time, there are lots of SEO companies that offer these services. You just need to be keen in choosing one to avoid wasting your investment.
Chinese SEO compliancy for China’s leading search engine Baidu are different to those of Google, Yahoo and MSN. As you might have read in the media about google exiting the China market due to a number of political and technological conflicts with the Chinese government and competitors.
When google left China it allowed Baidu to continue dominating the chinese search engine market, although there is a number of local chinese competitors, Baidu still holds the majority of market share.
Search engine queries have long been the largest source of traffic to most websites on the internet which is why the search engine optimization industry has taken off creating a industry of search engine optimization experts.
SEO experts who have not yet worked with Baidu might assume that Baidu’s algorithm works the same as Google’s and Yahoo’s, however this is quite far from being true.
How is Baidu’s algorithm different to Google’s ?
Baidu works extremely close with the Chinese government to do everything possible to ensure that sensitive and innaproprate content cannot be found within its search results. If you wish to get your site listed in Baidu’s results then you should ensure that your website is without Adult Content, Pornography or any keywords that might be sensitive with the Chinese government.
Backlinks for Baidu
When link building for Google SEO purposes incoming anchor text links are very important as it the relevancy of the website providing the back link. Unfortunately Baidu does not yet take the same approach to the backlink’s authority or relevancy which leads to a case of quantity over quality which leads to alot of blackhat seo techniques being used.
Chinese language content
Baidu is a Chinese search engine, so its no surpprise that it favours Chinese language content over English, simplified Chinese characters should also be used rather than traditional Chinese characters. Baidu does allow English language websites to be indexed in its results, however the majority of Baidu search queries are Chinese.
Content translation to Chinese for Baidu
If you would like to translate your website to Chinese for Baidu SEO then you have a number of options. The first being the most accurate and recommended would be to hire a professional translator. – Within our team we have a number of professional content translators.
The second option would be to use a automated translation tool which will get your site listed in Baidu and Google for its Chinese content if configured correctly, however the accuracy of the translation will not be perfect and its not recommended if your content is technical or specific.
1. Contribute new and exciting content regularly and on a frequent basis, don’t simply post boring push messages to send people to your website.
2. Posts on Weibo should be different to what you post on social networks, don’t simply post the same simultaneously, update your Weibo page regularly with new photos, videos offers and events.
3. Create a search engine optimised page which contains related keywords and a branded background image.
4. Focus on recruiting followers within your target market and build off that, avoid building a base of unresponsive or fake followers and utilise fan and follower promotions on social networks.
5. Always reply and respond to users comments and questions publicly.